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Robinhood is a brokerage firm that lets people buy and sell stocks, exchange-traded funds (ETFs), options, and cryptocurrencies through a mobile app or website. Founded in 2013, the company has grown to serve over 13 million account holders as of 2024. Unlike traditional brokerages that charged per-trade commissions, Robinhood pioneered commission-free trading for stocks and ETFs, which changed how millions of people invest.
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When you open an account with Robinhood, you're essentially gaining access to financial markets where you can own pieces of companies or investment funds. The platform connects you to stock exchanges like NASDAQ and the New York Stock Exchange. This means when you place an order to buy 10 shares of a company, your request goes to these exchanges, and you become a partial owner of that company.
The Robinhood app displays real-time stock prices, charts showing how prices have moved over time, and news about companies you're interested in. You can research stocks by reading the company information provided, checking historical performance, and seeing analyst ratings. The interface is designed to be straightforward, with clear buttons to buy or sell securities.
One important distinction: Robinhood is not a bank and does not insure your cash the way banks do through FDIC insurance. However, Robinhood is a member of the Securities Investor Protection Corporation (SIPC), which protects cash and securities in your account up to $500,000 if the firm fails. This protection does not cover losses from investment performance.
Practical Takeaway: Before proceeding, understand that Robinhood is a trading platform, not a savings account or investment advisor. You control all buying and selling decisions. Research any company before investing money, and start with small amounts you can afford to lose while you learn.
Opening a Robinhood account requires meeting several basic requirements. You must be at least 18 years old, a U.S. citizen or permanent resident, and have a valid Social Security number. The company will verify your identity through questions about your personal information and background. This verification process typically takes a few minutes to an hour.
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To create an account, you'll need a valid email address and phone number. During setup, Robinhood will ask you about your investment experience, annual income, and net worth. These questions help determine which account features you can use—for example, some advanced trading options require a certain level of experience or account balance. These are regulatory requirements set by the Financial Industry Regulatory Authority (FINRA), not Robinhood's own rules.
You'll choose between several account types. A standard individual account is the most common for beginners. You can also open a joint account with another person, an Individual Retirement Account (IRA) for retirement savings with tax advantages, or a custodial account for a minor. Each account type has different rules about contributions and withdrawals.
Robinhood requires you to link a bank account to deposit money. You can connect a checking or savings account and transfer funds electronically. Most transfers complete within 1-3 business days, though some may take longer. You can also receive direct deposits directly into your Robinhood account. Robinhood does not charge monthly fees for account maintenance, though certain services like premium subscriptions cost extra.
The platform collects and reports certain information to the IRS for tax purposes. Any dividends, capital gains, or interest you earn are taxable income. Robinhood provides tax documents annually if you earned income or had gains or losses, which you'll need for filing taxes.
Practical Takeaway: Gather your Social Security number, valid ID, and bank account information before starting. Have realistic income and net worth figures ready—these don't determine whether you can open an account, but they affect which trading features are available to you.
Once your account is open, you need to fund it before you can buy stocks. Robinhood allows electronic bank transfers from a linked U.S. checking or savings account. The minimum deposit amount is typically $1, so you can start investing with small amounts. You control how much to deposit and when.
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Bank transfers normally settle within 1-3 business days. During this waiting period, your money is in transit and not yet available to buy stocks. Robinhood provides real-time updates on your transfer status in the app. If you need funds faster, you can pay for expedited transfers, though this service costs money.
Once money lands in your account, you can see it reflected as "cash" or "buying power." These aren't exactly the same thing. Cash is your deposited money sitting in the account. Buying power includes your cash plus money you've made from selling stocks. If you have a margin account (an advanced feature), buying power may be higher than your actual cash due to borrowed funds, but this comes with risks and costs.
Robinhood shows your account balance, cash available, and investments in real time. You can withdraw money back to your bank account whenever you want, though sales of stocks must complete first. Stock sales typically settle within 2 business days, and then you can withdraw the proceeds. There's no limit on how many times you withdraw, but repeated rapid transfers may trigger your bank's fraud protection.
The app includes tools to track how much you've deposited, how much you've spent on stocks, and how much cash remains. This helps you understand your spending patterns and avoid overcommitting funds. Some users set personal spending limits for themselves to maintain discipline.
Practical Takeaway: Start by depositing a modest amount—perhaps $100 to $500—while you learn how the platform works. This limits financial risk while you gain experience. Never deposit money you need for essential expenses like rent, utilities, or food.
Buying your first stock on Robinhood is straightforward. Open the app, search for a company by name or stock ticker symbol (like AAPL for Apple or TSLA for Tesla), and the stock's information page appears. You'll see the current price, a chart showing price history, company news, and analyst ratings. Tap "Buy" and enter how many shares you want.
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Before confirming your purchase, the app shows the total cost and your account balance afterward. You can review this and cancel if you change your mind. When you're ready, confirm the order. The trade executes immediately during market hours (9:30 AM to 4:00 PM Eastern Time on weekdays), and you become a shareholder.
Robinhood offers different order types for different situations. A "market order" buys at the current price immediately. This is simple but means you may pay slightly more than the last displayed price if the stock is moving quickly. A "limit order" lets you specify the maximum price you'll pay. If the stock reaches that price or lower, the order executes. If it never reaches that price, your order remains open until you cancel it.
Most beginners use market orders for straightforward purchases. Limit orders are useful if you're patient and want to negotiate the price, but they may not fill if the stock doesn't drop to your target price. Both order types can be set for "day" (expires at market close) or "good-til-canceled" (stays active until filled or you cancel).
Selling works the same way in reverse. Find the stock in your holdings, tap "Sell," choose how many shares, pick your order type, and confirm. Your proceeds become available cash after the trade settles in 2 business days. Be aware that selling at a loss is possible if the stock price has dropped since you bought it.
Practical Takeaway: Start with one simple market order for a stock you understand and believe in long-term. Don't try to time the market or trade frequently. Most successful investors buy good companies and hold them for years, which is far less stressful than constantly trading.
Robinhood's main appeal is that it charges zero commission per stock trade. You won't see a fee appear when you buy or sell individual stocks or most ETFs. This is genuinely different from how investing worked before 2013, when trades could cost $5-$10 each. However, zero commission doesn't mean
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